Sunday, November 8, 2009

Unilever going crowdsourcing

According to Revolution Magazine.

My vision is that it is only the beginning...consumers have been empowered thanks to technology and now they don't want to be treated as passive people. It doesn't only affect business but also politics as we have seen with Obama. I see difficult days for agencies as more global brands will give the voice to their clients, who after all are the best salesman in the world. Smart marketers realize that their job is changing and they have to accept this loss of power...in the name of more profits! ;)