Saturday, August 15, 2009
Great community website: Weber nation
That website is all what a brand should be about. On that community website, you don't feel the saling. It is all about experiences: you can watch grilling classes, interactive recipe box. You even have a chance to be on TV by sharing your story on video. This brand understands that it is its clients who make the brand live - and that website is a testament to that philosophy.