According to Business Week, ContextMedia has "installed more than 350 screens in the practices of 1,500 physicians and expect 6 million patient views in 2008. Revenue comes entirely from ads, which work out today to about $4,000 per screen annually. ContextMedia will break even with $2 million in sales this year". They invested more than $700,00 in venture money.
Although specialized in Diabetes today, what stops this company from diversifying in other medical areas, once that it is installed in the physicians' waiting room? It is a great way to reach not only the patients but also the prescribers!