Tuesday, July 7, 2009
Kindle: using customers as sales rep.
How ingenious! The “See a Kindle in Your City” program is a daring move - when Amazon thinks it has such a cool electronic book that it can rely on its customers to be its best agents. It always makes me think of Apple as studying in advertising I saw some pretty hardcore fans - which you wouldn't even find at the store . Any, great word of mouth instutionalization!