Audi has it's own TV. It sounds crazy that a car manufacturer is also a TV station...if you were living 100 years ago! Now it is more important than ever to communicate with all the possible channels that technology offers you.
20 years ago it was unimaginable to have a TV channels...now you and me can have one in live! (didn't know? check out Justin TV). Smart companies adapt to their environment and Audi seems to be on the right track! Maybe their slogan "Vorsprung durch technik" (advancement through technology) - has something to do with it.