Monday, June 1, 2009

Mc Donald's Campaign in Coffee War

Mc Donald's has launched this new website called http://www.unsnobbycoffee.com/ (I love this title directly targeting Starbucks) where you can play a game, check the different coffees or the locations of McCafé (which is French for coffee, if that is not snobby...).

They also launched a "Four bucks is dumb" billboard ad campaign, again directly targeting Starbucks (what they did not anticipate is a cybersquatter who would register that as a domain name ; now ads themselves have become targets for cybersquatters...)