Monday, June 29, 2009

The King of Pop, the King of Marketing...

Check out this great article on Michael Jackson's money. I must admit with one of the expert, that his brand was known worldwide - and actually I might add, that the brand gloably, especially in Asia was not that negative compared to the USA after his first scandal when he bought himself out of a trial. I was in Vietnam, and the only foreign artist some knew was Michael Jackson. That shows the talent he had to brand himself. It's crazy how it got a huge push in value after his death...could this great marketer have had guessed it?