Monday, May 25, 2009

Oral B's alternative marketing

Oral B - a Procter & Gamble brand for teeth care - has set up a website where people send pictures of them with great smiles in the hope of being selected as an extra on the famous french TV show called "Plus belle la vie". According to the website, it got more than 10'000 smiles. This campaign was managed by the Passage Pieton agency.