Friday, March 27, 2009

Michelin Guide : smart idea by Michelin!

I always wondered why Michelin, the tire manufacturing company, published each year the Michelin Guide, which is a famous yearly restaurant guide. Well, guess why? It was to encourage people to take their cars to visit these restaurants - so that car owners used their tires!

That is a genious idea! Create a product or service that will increase the consumption of your main product!