Friday, March 13, 2009

Avis' Summer View reaching the youth

Summer View is a game set up by car rental Avis. It targets the 21-25 years old by inviting them to send pictures taken on the road. The winner - judged by a panel, not the community, even though you can vote for your favorite one - will see the picture on the new Club Mouv' card and win up to 6 weeks of car rental free. I think this participative marketing campaign to be very smart, especially for that age group (except the fact that the picture for the card is selected by the company and not the users).