Wednesday, February 25, 2009

Supervising how brands are displayed

This old cash machine made me reflect : when will all corporations have a process to obsessivly track if their brands are always displayed as best as possible?

In France, Barclays has a prestigious reputation. Here, in the U.K., with such an image, it doesn't give me a positive feeling. I wasn't looking for money - which is the primary use of the machine - but the brand value is impacted by its bad display.