Monday, January 5, 2009

Influencing human behaviors through their time perspectives

Time perspective has an important impact on human behaviors. Isn't it all marketer's to influence human behaviors? Check out the video of Dr. Philip Zimbardo, here.

An interesting insight: campaigns against drugs often talk about the health dangers. Yet present-oriented people absolutely don't care about the future consequences of their actions. That is why they are not working according to Dr. Zimbardo.