Monday, January 12, 2009

Threadless, a crowdsourcing company

Meet the modern corporation : a crowdsourcing & user innovation driven firm, Threadless is treating clients as members and asking them to decide for the best design submitted by freelance designers before producing it...so to be sure to sell them!

They could also ask designers to do their advertising and have members vote for their favorite one...so as to be sure that they like it (seriously - I believe a lot in user generated advertising/marketing - beginning with word of mouth - but also in more sophisticated material).

According to Wikipedia, the private company is very profitable - no, it is not yet a non-profit organisation ;)
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