Sunday, January 25, 2009

Hudson's crash game - smart PR idea

Who has not heard about that airplane landing on the Hudson river? This news made front page cover everywhere in the world, and one smart agency called Torisch decided to capitalize on that event by releasing a game called the Hudson's crash game.

That is a smart strategy because it helps them get great PR, which their agency, specialized in e-marketing and richmedia, can benefit from.