Tuesday, January 13, 2009

Coca-Cola Refreshing Filmmaker's Award

One brand (the most valuable last year according to Interbrand) has its own movie (less than a minute long) award, called the Coca-cola Refreshing Filmaker's Award. And then it is "shown in over 21'000 theaters" according to Wikipedia. With that kind of marketing, no wonder it is such an appreciated brand...