If you are a marketer looking for ways to increase your retail sales, maybe you should think of improving the Point of Purchase.
The POPAI (Point Of Purchase Advertising International) gives awards each year in many categories to the best POP. This year there was a POPAI EUROPEAN EDITION.
Check out the winners of 2008, here.
My favourites are Mentos, Bergasol, Bavaria, and for Bacardi.
Tags: point of sale, point of purchase, marketing technique, marketing idea, innovative marketing, creative marketing