Proxi-pharma is using outdoor interactive screens to give you information about certain diseases. This company is actually a sales network and offers pharmaceutical companies to market their products, according to its website. Pharmaceuticals, and healthcare in general, are really one of the most promising sectors in Europe, as the increasingly aging demographics generates more demand (notice that buttons are big, so that elderly people can read them). Seniors, as they like to be called, are probably one of the markets that marketing companies which want to thrive should position themsleves.
Tags: marketing healthcare, marketing pharmaceuticals, marketing outdoor, marketing interactive screen, marketing pharmacy