Sunday, November 2, 2008

WWF lobbying through postcards

A woman at the exit of the metro gave me this postcard on the climate change. I was surprised to get a postcard, and then I noticed on the back that there was the address of the president of France. I found this to be great lobbying, since you only had to pay the postal stamp (how much of a smaller donation could you make?). Everything else was already written. I wonder how many he received...

NGO Marketing, Non Profit Marketing, Environment Raise Awarness, Political Marketing, Issue Marketing, Lobbying, Environmental Lobbying, Postcard Communication