Sunday, November 23, 2008

IBM advertise their ceo study

I love this ad. You read a big 1414 billions euros and then learn that it represents the total of all revenues of the companies which ceo's where interviewed. It makes you want to know more. Also it associates IBM to the biggest. The fact that ceo's of big companies (very busy) have the time to answer to the IBM for a global study is that they value this brand.

Tags: advertising idea, innovative advertising, advertising study, advertising IBM, advertising fortune 500