Sunday, October 26, 2008

Mini marketing through a look alike arcade game

At the Paris Motor Show, I was surprised by the genious way two companies used games to establish a connection with potential customers. Mini was one of them. They had this look alike arcade game in this nicely designed box (see below) with a hostess to manage the line. Renault also had games with their cars (one arcade & one playstation style) but it was not in a such nicely designed and dedicated box.

That is just a great way for teens to drive the car they are not yet allowed. Most will probably remember this moment as one of the highlights of their day. What a great way to establish a brand connection!

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