This week has been a financial nightmare for the markets. But did you know that the Chinese character meaning crisis is the same for opportunity?
To sell life insurance to prospects in this crisis, ING DIRECT is adopting a great strategy (and maybe one of the only left): they are using humour which is so unexpected - and so funny - in this well designed direct mail.
P.S.: For Google Translator, click here.
"Learn the gestures that can save"