Sunday, October 12, 2008

ING Direct using humour in their direct mail


This week has been a financial nightmare for the markets. But did you know that the Chinese character meaning crisis is the same for opportunity?

To sell life insurance to prospects in this crisis, ING DIRECT is adopting a great strategy (and maybe one of the only left): they are using humour which is so unexpected - and so funny - in this well designed direct mail.


P.S.: For Google Translator, click here.

"Small survival manual in times of crisis"
"Learn the gestures that can save"

"Call the rescuers"

"Open in case of crisis"