Sunday, October 5, 2008

Customer magazines of Nespresso, Video Futur, Air France, Paris Airports


It is important in his digitalized economy to note that some brands still use the old paper magazines to keep in touch with their customers.

There are many powerful brands that have their own customer magazine which offers many advantages: improve their customers loyalty, their brand image (when you are in control, it is easier), their revenues by letting your clients know about your latest offers (such as the DVD renting firm Video Futur in France). The only (big) inconvenient is the cost compared to an e-zine.