Wednesday, September 3, 2008

Suicidal advertisement for Air France in their magazine but outstanding targeting by Webex!

Hi,

Check out this advertisement: Webex (a videoconferencing company) advertising in the Air France magazine. You can read : "Paris-New York in 2 minutes? No Problem. When business can't wait, meet online."

With the cost of flighing, as an airline carrier, I would never ever put such an advertisement in my magazine for my customers'...

On the other hand, hats off to the Webex marketing team!

Joachim

P.S.: I am myself taking a week off tomorrow. Next post on the 14th!