Sunday, September 14, 2008

Coca cola promotion to win bags: great designed box

Hi,

Welcome back dear readers, I will now publish the weekly post on Sunday night for you many far easterns friends (especially from knowledge-thirsty India) to be able to read your Scanning article on Monday morning when you start the week.

This week I want to share a promotional tactic from Coca-Cola.

As you can see below, this is one of the old way to collect personal contact information to bombard them with marketing afterwards. Coca cola ask them to write down their personal contact information and to put it in a box to hope to win a sporting bag.

But what a box! I love its design and it shows that you can use plain old marketing methods with a great touch of design. That is the secret of all sexy brands I guess.

Joachim




"5 sporting bags to win in this store"