Wednesday, August 13, 2008

Video of the Jameson Whiskey Tour: High Technology used for better branding!


At the beginning of the year, to take a break from my job searching in Dublin, I experienced the Jameson Tour.

Well I must admit, that those experience tour are magic to marketers! How better way to advertise yourself than with a (paid) tour of your brand. Here, before entering the tour, you can view some content about Jameson (that is the appetizer), before being introduced in a convivial theater to a top notch video about the brand. Then, we were presented to all the manufacturing process of whiskey (which endend with a "degustation" for all).


P.S.: drink responsibly!