Monday, August 4, 2008

Book Review: The Emperors of Chocolate: Inside the Secret World of Hershey and Mars

The positives:

- great description of two outstanding entrepeneurs: Milton Hershey and Forrest Mars Sr.: their personalities are very well detailed.

- a lot of business strategies to learn from their success: product oriented, delegation, paying above average to get and keep talent, leaving some degree of initiatives to employees, no-frills spending, importance of being the first on a market, cult of secrecy...

The negatives:

- at sometimes to much description on chocolat

- continuous switching from Mars, to Hershey, to Mars... In a word, I would recommend this book for all business passionates, in particulary for the ones with an entrepreneurship interest.