- great description of two outstanding entrepeneurs: Milton Hershey and Forrest Mars Sr.: their personalities are very well detailed.
- a lot of business strategies to learn from their success: product oriented, delegation, paying above average to get and keep talent, leaving some degree of initiatives to employees, no-frills spending, importance of being the first on a market, cult of secrecy...
- at sometimes to much description on chocolat
- continuous switching from Mars, to Hershey, to Mars... In a word, I would recommend this book for all business passionates, in particulary for the ones with an entrepreneurship interest.