Wednesday, August 27, 2008

Bang & Olufsen promotional strategy: a limited discount gift card & free present

Hi,

I am a subscriber to some French business magazines, and in one of them I got this brochure by Bang and Olufsen, a Danish luxurious brand in electronics.

I was very impressed with the tactics used by B&O to bring customers in their stores. As you can see below, they offer you a gift if you visit their store. And they also offer you a (limited) discount gift card (that looks like a credit card) to come and visit their stores.

As if they were paying you to come and visit them!

Great marketing!

Joachim

Front of the brochure:
Back of the brochure (with all the stores contact info):
"See you at our store & we will have the pleasure to offer you an exclusive gift":