Wednesday, July 16, 2008

Groupe France Mutuelle: offer a free marketing toy for christmas (with your brand pasted on it)


A week before Christmas last year, while I was exiting the subway, there was a women giving away free white boxes. I took one, happy as ever.

Then I found that little toy inside. Shoot! I was expecting more but it made me smile and more importantly it got their brand into my head. Now I won't forget that brand which was totaly unknown to me before. After research, that is their logo a bit like what Ronald is to Mc Donald's.

Any way, great marketing!