Monday, July 7, 2008

Book Review: The Entrepreneurial Mindset: Strategies for Continuously Creating Opportunity in an Age of Uncertainty

From the title "entrepreneurial mindset", I had expected something else from this book. Now I realize that I would have been much better of with a book written on entrepreneurs (such as Hard Drive) or by entrepreneurs (such as Bloomberg).

There is strictly no entrepreneurial mindset to capture from this book written in a theoretical way - and by the end of the book, you understand that it is addressed to managers in big corporations who need some kind of "task plan" so as to become intrapreneurs.

I had a hard time not to skip at the end of each chapters where there is a short summary of the tasks to take. This book has a couple of interesting strategies, all (thanks God) reprensented in clear figures (the writing is really not inspiring). But I would argue that a book on marketing (the Portable MBA in marketing for example) has much more value to bring to someone who wants to start a business.

In conclusion, I would first recommend a book on entrepreneurs such as Swoosh or Hard Drive before you read "the entrepreneurial mindset" so as not lose interest in entrepreneurship to quickly.