Wednesday, July 30, 2008

Bin / Trash can advertising (Coca-Cola or Coke)


Hi,

While in Dublin, I noticed this trash can advertised by Coke. It made me wonder about a business model: what if an advertising company could imagine a business model like JC DECAUX which builds bus shelter for a city in return of being able to advertise on that shelter. In a way, it funds "public services via advertising revenue".

I have not yet heard a company which had the same idea for collecting trash. It might be a concept to develop for an outdoor advertising company.

Joachim