Wednesday, June 18, 2008

Price Minister & Saturn: associating themselves to stinginess and making it cool!

(Become stingy!)

(Planet Saturn: stingier, smarter!)

Those 2 advertising campaigns (by Price Minister and Saturn) are quiet ambitious because they break cultural codes in France. How many people think that being stingy or cheap is cool? Those two brands embrace it in their ads because it allows them to send a message that they bring top value to their clients. Who said that advertising couldn't influence culture?