Wednesday, June 25, 2008

McDonald's: using employees for marketing purpose!


Hi,

Mc Donald's have had a genius idea: organize an "american idol" like-contest with their employees, which they simply called Voice. It probably has boosted its workforce moral and added a fashion/hipp touch to the Mc Donald's brand. A win-win situation for the company! You can view the result of the contest by clicking here (i must add that they're is talent...).

In addition, they have created an employee only blog. The employees have a place to gather and the company controls the message in an innovative and less-directive way. Great marketing, as you want to train as much as possible your employees facing the customers (as they are the real ambassadors of the brand).

Who said that big players couldn't be innovative?

Joachim