Wednesday, May 14, 2008

Sponsor online articles & publications (BT)


This is one of the first time that I saw a sponsoring for a brief paper. It really made an impact, as it was the only brand in the landscape, and I was getting to read the brief paper for free, thanks to BT.

So the sponsoring really brought value to the target, and the target (me) really appreciate it. I guess that is what BT was hoping for, to be associated with "bringing value".

Great online marketing!