"Finally reach your dreams" (in the upper right hand corner)
"Enter in the Mercedes Benz & smart family of Distributors"
I have always thought that it was bad branding when a truck had the same brand that your 80'000€ luxury car. I even saw a Mercedes garbage truck once on TV. Mercedes always surprise me in their branding strategy.
This time they market their different products in "L'entreprise" which is a magazine on small business. I would have used a distributor magazine not a support that is read by tousand of entrepreneurs who could buy a luxury car in the future.