Sunday, March 30, 2008

Brag about your excellent results (Ryanair)


I have never seen baggages compartments used as (free) marketing support.

Not that the low cost carrier Ryanair needs to convince its target to buy tickets now, since they already paid for the flight on which they are seated.

But the objective is that next time, when they need to take an airplane, consummers only think of Ryanair. A loyal customer is more profitable...