Sunday, February 17, 2008

Wall Street Institute: Sponsoring articles in your domain of expertise


I noticed that the Wall Street Institute, which is an English learning school, sponsors the article on how to improve their English on a particularly topic, such as writing an email, in the Management magazine, which is targetted at executives.

It is much more powerful than a simple add, because you are giving "free" advice. What a better way to create a link? It is great marketing because it develops your image of expertise and credibility in the minds of your potential customers.