Tuesday, February 5, 2008

Hotel Bahia Principe: Marketing on a bracelet


Hi,

I'm back from the Dominican Republic. It was awsome!

I had a great time in an all inclusive resort where they gave us a bracelet with the logo and the brand of the hotel (Bahia Principe). I had to keep it all the time so they knew that I was a client of a hotel. I found it to be great and easy marketing.

I also noticed on the trip from the airport an incredible amount of ads for the president (not the local bier of the same name...). And what I found interesting was the ones next to a school targeting the young and innocent minds. It reminds me of an industry that had such a strategy but had big problems because of its danger on health.

Joachim