Sunday, January 20, 2008

Russian Standard: Russian vodka adapting to the local landscape

"the great Russian vodka arrives in France"
Hi,

Just love this ad: it is mixing what you think of Russia (snow) and the top of the Effeil tower for the French market. It translates into an extrem introduction. A lot of the ads today are too standard but this one certainly catches your eyes.

Next Tuesday, I will go on vacation at the Dominican Republic after not being retained as a sales rep, the time to relax and think about the future, so no post next Sunday...see you in 2 weeks time!

Joachim