Sunday, January 13, 2008

Ikea's flags, communication flying high!


Hi,

While shopping at Ikea, I noticed their flags which is an original way of communicating a brand. I also find interesting the fact that the Swedish flag is flying next to the French one. I guess that the Swedish have a high love capital that doesn't hurt business...

Ikea in the U.S. also showed great original marketing by letting a guy live a couple of days in one of their stores! For more, check out http://marklivesinikea.com/

Joachim