Sunday, October 14, 2007

Adidas: door advertising


While walking down the Champs-Elysée, I noticed that Addidas fully exploited their sponsorship of the legendary All Blacks - althought their premature lost might be a reason to stop communicating for some time.

I am always amazed at all the space that can be exploited to market a brand. I saw this week that a movie theater also now covers its doors with ads.