Sunday, October 7, 2007

Cap Gemini: office building advertising



Hi,

While going to a job interview (I already have one but I am looking for a better one...), I noticed this big facade next to the Arc de Triomphe.

I found it amazing because it mixes so much elements: 1) sponsorship linked to an international sporting event, 2) artful provocation and 3) one of the most prestigious location of Paris. Plus, the technique to spread the ad is one that is hard to ignore and somewhat origninal, as the ad itself.

The result is one amazing corporate ad that seems as much targeted to the external prospects/clients as for the internal employees (since it is the HQ and the engineering sector is having a notoriously hard time to recruit here in France).

Joachim

P.S.: check the video at the bottom right corner on http://www.capgemini-parisetoile.com/ for more details