Sunday, October 21, 2007

Häagen-Dazs: producer becoming distributor

(in the 16éme, a posh district of Paris)

(on the Champs-Elysées)

You might be aware of Haagen-Dazs those delicious ice creams that you get at the supermarket. Yet to increase margins and better control their brand, this ice cream maker is opening stylish stores around the world.

You can even get exclusive ice creams that you wouldn't get elsewhere for limited period of time. How better to attract customers than with that formula?

A business model that might inspire some...