Sunday, September 23, 2007

Fiat & Schumacher: bad personal branding



Hi,

Sometimes two brands should not be associated together because they don't match and so one has more to lose : in this case, the brand that loses big is Michael Schumacher.

In addition, the luxury brands which sponsor Michael Schumacher mustn't be too happy.

Anyway, very bad marketing in my opinion for Schumacher, exceptional on for Fiat...

Joachim