Monday, August 13, 2007

Online communities as intelligence sources

Hi,

Check the net for online communities around your brand!

You will find positive and negative criticism, yet both have the advantages that their are free intel.

Marketers are discovering the power of the internet with posting pay per click ads but they should also exploit the greatest advantage of the net, which is that everybody can express themselves.

When someone kills your brand in a forum with grounded reasons, work on it to become the best in your marketplace!

Joachim