Today was the last stage of the Tour de France. Like in all sports, the best where the one getting all the media time.
I asked myself why the teams that didn't benefit that media time where not using the internet to compensate that deficit.
If you are sponsoring any type of sporting team...and you are not getting the media time/attention that you were hopping for, use the opportunity that internet offers, by creating your own channel of communication.
And don't forget the importance of emotions! By that I mean that when I saw some of the websites, there were only written stuff, which doesn't produce too much positive emotions, compared to the easiness to produce such with videos.