Tuesday, December 21, 2010

The End...or not

I'm closing this blog...but you can continue to follow me on Twitter at http://twitter.com/joachimschulz

Thanks for your support!

Saturday, November 21, 2009

New jobs in agencies

According to Shalabh Pandey from iMedia, here are the following jobs of the future agencies.

Sunday, November 15, 2009

YouTube allows users to skip ads

Revolution magazine speculates that it is probably due to the fact that YouTube is not happy with the content of the ads and wants better ads for its users.

85% of marketers use online video...

according to a new study by TurnHere and has become a top priority for 2010, ahead of Email Marketing and Search Marketing. There are plenty of opportunities to create a online video production company when I see the low number of players compared to Email or Search., especially when marketers are more likely (80%) to use professionally produced content compared to user generated content.

Sunday, November 8, 2009

Unilever going crowdsourcing

According to Revolution Magazine.

My vision is that it is only the beginning...consumers have been empowered thanks to technology and now they don't want to be treated as passive people. It doesn't only affect business but also politics as we have seen with Obama. I see difficult days for agencies as more global brands will give the voice to their clients, who after all are the best salesman in the world. Smart marketers realize that their job is changing and they have to accept this loss of power...in the name of more profits! ;)

The Fun Theory by VW

I love the idea and it is suprising that a car manufacturing is the intiator of such a project. You can know more on their website http://www.thefuntheory.com/ which thinks "that something as simple as fun is the easiest way to change people's behaviour for the better." What a great way to show you care about your community...which is the world for a global company such as VW.

Saturday, November 7, 2009

Subway's 5$ success...

...makes me wonder if people who are living in world with more and more information and less and less time, don't appreciate the simplicity of 5$ instead of the overused and stretched price of 4.99$.


Sainsbury launching a Twitter channel with food recipes

Check it out http://twitter.com/Sainsburys

Great Web 2.0 marketing reactivity by Hyundai Canada

Hyndai has made a great story from a viral video... excellent "out side the box" thinking!

Sunday, November 1, 2009

Cereal box - a 3D augmented reality videogame

Post Digital Marketing 2009

Post Digital Marketing 2009
View more documents from Helge Tennø.


Social Media Monitoring List

Click here for the most detailed list yet found on the net for monitoring tools.

Saturday, October 31, 2009

Burger King's new communication blitz - grilling Tony with a lie detector


Most of the time, celebrities endorsing products and brands are not seen as credible and trustworthy. Consumers know that these celebrities are being paid big bucks in exchange of their endorsement. Now Crispin Porter + Bogusky who have come up before with the jokes of serving competitors sandwiches and filming the angry reaction of customers has come up with a great idea to counter-attack this idea.

They have NASCAR driver Tony Stewart undergo a lie detector with questions submitted by everybody through the internet (I predict soon that it will be the users themselves who will vote for the best answers among the lot to be asked. The more empowered they are, the better ambassadors they be for the brand). The end result? He loves the whopper! (so it's not just for the money that he endorses BK).

Dell segmenting audience with Twitter

I noticed that Dell has more than one Twitter account.

In fact, they have at least three:

DellSmBizOffers(BtoB, size segmentation)
DellOutletUK (geography segmentation)
DellHomeOffers (BtoC segmentation)

Digg's users voting ads up and down a success

According to MediaPlannerMedia.

Sunday, October 25, 2009


Coca-Cola being one of the best marketing companies in the world so I am always interested in their new communication innovations. This time they are sponsoring Happiness Ambassadors who will go in 206 countries.

I am not sure that we would have seen such campaign without the Web 2.0 philosophical/psychological change. The stars here are real people just like you and me (no celebrity). They are inviting themselves in people lives (not top down through advertising). And you choose you who want the people to be casted (not the producers) - 14 days left of voting.

Check out the website here.