Lancel: boutique advertising

Hi,

On the Champs-Elysées, this luxurious shop covered its façade in this creative way, as so better show off its products on display. I find this to be great marketing as it stands out from the rest of the shops.

Joachim

McDonald's: using employees for marketing purpose!

Hi,

Mc Donald's have had a genius idea: organize an "american idol" like-contest with their employees, which they simply called Voice. It probably has boosted its workforce moral and added a fashion/hipp touch to the Mc Donald's brand. A win-win situation for the company! You can view the result of the contest by clicking here (i must add that they're is talent...).

In addition, they have created an employee only blog. The employees have a place to gather and the company controls the message in an innovative and less-directive way. Great marketing, as you want to train as much as possible your employees facing the customers (as they are the real ambassadors of the brand).

Who said that big players couldn't be innovative?

Joachim

Price Minister & Saturn: associating themselves to stinginess and making it cool!

(Become stingy!)

(Planet Saturn: stingier, smarter!)

Hi,

Those 2 advertising campaigns (by Price Minister and Saturn) are quiet ambitious because they break cultural codes in France. How many people think that being stingy or cheap is cool? Those two brands embrace it in their ads because it allows them to send a message that they bring top value to their clients. Who said that advertising couldn't influence culture?

Joachim